Performance Advertising, Programmatic Media and Marketing Analytics
A specialist paid-media program covering search, display, social, programmatic and video advertising with conversion measurement, experimentation, privacy-safe attribution and budget optimisation.
Course Overview
A specialist paid-media program covering search, display, social, programmatic and video advertising with conversion measurement, experimentation, privacy-safe attribution and budget optimisation.
Practical Experience & Capstone: Plan, launch and optimise a simulated multi-channel campaign with tracking map, creative tests, budget rules, dashboard and client-ready recommendation pack.
Target Audience: Performance marketers, media buyers, PPC specialists, analysts, creative strategists, account managers and growth leaders. Prerequisites: Digital marketing fundamentals and basic spreadsheet skills
Core Highlights
What You'll Learn.
Master the core concepts and advanced techniques needed to excel in your career, using industry-standard tools and workflows.
Core Concepts
Master core concepts and advanced techniques built for modern industry demands.
Industry Tools
Get hands-on experience with industry-standard software and modern development environments.
Problem Solving
Develop analytical skills to tackle complex real-world challenges efficiently.
Best Practices
Understand industry best practices, clean architecture, and modern workflows.
Scalable Solutions
Learn to build scalable, efficient, and robust solutions for enterprise environments.
Team Collaboration
Collaborate effectively using agile methodologies and professional version control.
Hands-on Experience.
Build a strong portfolio with real-world applications. Our curriculum is highly practical and project-driven.
Real-World Assignments
Engage with industry-relevant case studies and assignments that simulate actual workplace challenges to sharpen your day-to-day problem-solving skills.
Capstone Projects
Develop end-to-end solutions from scratch. Take a project from ideation to deployment, demonstrating your comprehensive understanding of the entire curriculum.
Portfolio Building
Compile your best work into a professional, interview-ready portfolio that stands out to recruiters and hiring managers in top tech companies.
Are You Ready?
Ideal Candidate Profile
Students & Freshers looking for a strong career start
Working professionals seeking rapid upskilling
Anyone passionate about modern technology and innovation
Prerequisites
- Basic understanding of computers and the internet
- No prior coding experience mandatory for beginner modules
- Dedication, consistency, and willingness to learn
Course Difficulty Level
Your Mentors.
Industry Expert Mentors
Senior Consultants at Vraj Infotech
Our training programs are led by seasoned professionals with extensive hands-on experience. They bring real-world insights, proven agile methodologies, and deep technical expertise directly into the classroom.
Official Certification.
Official Certificate of Completion
Vraj Infotech
Certified
Industry-Recognized Credential
Upon successful completion, receive a verifiable credential that officially validates your expertise and practical hands-on experience to top employers.
80% attendance, consistent project completion, and a final assessment.
Highly regarded by our 40+ corporate hiring partners and tech network.
Digital verifiable credential link for LinkedIn & high-quality physical copy.
Career Outcomes.
Transform your professional trajectory. Discover where this program can take you.
Target Job Roles
Top Hiring Industries
Accelerated Growth
High demand across global industries with highly competitive salary packages. Fast-tracked progression from entry-level to senior management positions.
Placement Support
Dedicated placement assistance, interview preparation, and direct referrals to our network of 40+ hiring partners.
Next Batch
Starting Soon
Reserve your seat before the deadline.
Need Assistance?
+91 94283 38400
Mon - Sat, 10am - 7pm
Other Elite Programs
Why
Choose Us
Key Learning Outcomes: Build measurable campaigns, select channels, control budgets, test creatives, diagnose funnels and report commercial outcomes responsibly.
Curriculum Edge: Adds deep paid-media buying, programmatic operations, attribution, experimentation and financial control beyond a general digital-marketing course.
Module 1 : Paid-media strategy and commercial economics
Objectives, funnel stage, channel roles, margin, CAC, LTV, payback, constraints, budgets and testing roadmaps.
Module 2 : Measurement architecture and privacy
Events, conversions, pixels, server-side signals, consent, UTMs, call tracking, offline conversion, data quality and privacy.
Module 3 : Search advertising
Account structure, keyword intent, match types, negatives, ads, assets, bidding, quality, shopping concepts and search terms.
Module 4 : Display advertising and audience strategy
Placements, contextual and audience targeting, exclusions, reach, frequency, viewability, creatives and brand safety.
Frequently asked
questions.
Clear answers to the questions learners ask the most.
